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HSJ Awards 2021: Workforce Innovation

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Maternity Direct shortlisted as a finalist in the HSJ Partnership Awards 2021


Acadiant and Mid and South Essex NHS Foundation Trust are delighted to announce that Maternity Direct: A Midwife in Your Pocket has been shortlisted for the Workforce Innovation Award at the HSJ Partnership Awards 2021, recognising outstanding dedication to improving healthcare and effective collaboration with the NHS.

The judging panel comprised a diverse range of highly regarded figures across the NHS and wider healthcare sector. To be shortlisted as a finalist for these awards, despite tough competition from a pool of brilliant applications, is a mark of real achievement for Acadiant and Mid and South Essex NHS Foundation Trust.

Maternity Direct is the first secure telemedicine chat app in the UK that connects a pregnant woman with a registered NHS midwife for non-urgent queries and stores their text chat in the Trust’s medical record system.

To address urgent needs during the pandemic, Acadiant developed COVID-19 Triage forms with real-time dashboards for Midwives to screen women before antenatal appointments. In addition, Maternity Direct provides a Midwife Group chat for complex cases and handover, a Midwife-curated Health Information feed for registered users and guests, a real-time Data Analytics Dashboard, and an interactive, digitised Personal Care Plan. To date, Maternity Direct has 7,000 registered women and 13,000 guests with nearly 80% of survey respondents saying it saved them using another NHS service.

Dr Celia Skinner, Medical Advisor to Acadiant, and former Chief Medical Officer at Mid and South Essex NHS Foundation Trust said: “We are delighted to have been shortlisted for the Workforce Innovation Award, recognising the collaborative efforts and dedication of our teams to successfully implement Maternity Direct. Maternity Direct is an important innovation in secure, remote care and surveillance, to provide reassurance to both the women and clinicians. This nomination has been a tremendous boost to both Acadiant and Mid and South Essex NHS Foundation Trust, and I am sure it will bolster our continued efforts to improve.”

HSJ editor Alastair McLellan added: “We would like to congratulate Acadiant and Mid and South Essex on being nominated in the category of Workforce Innovation for the HSJ Partnership Awards 2021. We are looking forward to welcoming them to the ceremony in June, to join us in recognising the very best collaborations and innovations in the healthcare sector. This year’s finalists are of an outstanding calibre and all of them are exceptionally dedicated to enhancing healthcare across the UK.”

Winners are set to be announced at the awards ceremony in June.




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Mid and South Essex NHS Foundation Trust | Trust’s maternity app shortlisted for national award

Mid and South Essex NHS Foundation Trust | Essex pregnancy app has helped over 5,000 mums

Acadiant Expands Maternity Direct Throughout Mid and South Essex NHS Foundation Trust—Coverage in the Essex Echo


Maternity Direct App to be Rolled out to Women due to Give Birth in Southend and Basildon

By Poppie Webster, Reporter

A groundbreaking maternity app which allows pregnant woman to instantly message and get advice from midwives, is being rolled out at Southend Hospital.

The app, called Maternity Direct, will provide mums-to-be who are booked to give birth at Basildon, Southend and Mid Essex hospitals with seven-day-a-week access to registered midwifery staff, who they can chat with and receive up-to-date information in the very comfort of their homes.

With the app, those expecting will have access to such vital help even through the Covid-19 pandemic, without the need of an appointment or a telephone call.

This useful tool was launched to help reduce the number of non-urgent appointments, saving women time while protecting appointments for those women who require closer monitoring.

Teams from Basildon Hospital partnered with software developer Acadiant Limited to create the app, which is now being rolled out at Southend and Mid Essex hospitals this week.

Chief nursing officer Diane Sarkar said: "This truly is a fantastic innovation which supports women throughout their pregnancy, not only providing a more streamlined service to them but also improving the delivery of care by staff."

"Hospital and Acadiant staff have worked so hard developing this app, so it is fantastic to see such positive feedback."

Since August more than 5,000 women have used Maternity Direct to ask questions or seek reassurance from midwives at Basildon Hospital, with nearly 80 per cent of women chatting saying they would have used another NHS service if the app wasn’t available.

One mum, who used the app during her pregnancy. said: "I was approached to test the app at an antenatal clinic. I always used Facebook for non-urgent queries and, as midwives are very busy, I didn’t always get an instant reply. This app is much better, really easy to access and the chat feature is a great way to connect quickly with my midwife. I recommend this app to all mums-to-be."


SMART Mortality Analysis Software Awarded Poster Display at the International Forum on Quality & Safety in Healthcare


SMART, Acadiant’s comprehensive mortality analysis software, developed with Mid and South Essex NHS Foundation Trust, has been awarded a poster display at the prestigious International Forum on Quality and Safety in Healthcare which had been scheduled to take place in Copenhagen on 28-30 April 2020.

SMART—Structured Mortality Analysis & Review Tool, was designed by Acadiant in partnership with Mid and South Essex NHS Foundation Trust to help hospitals meet requirements for Learning from Deaths and drive quality improvement in patient care.

SMART streamlines and improves the mortality review process, interoperates with the electronic patient record system, and minimises the cognitive burden on doctors, nurses and administrators.

This international recognition comes at a time when even more features and enhancements have been deployed onto SMART, including:

  • Instantly generating board quality reports with NHS SHMI (Summary Hospital-level Mortality Indicator) data and crude mortality statistics;
  • Real-time "Key Learnings" dashboards for use in hospital-wide and directorate mortality meetings;
  • Email functionality for mortality leads and administrators to securely email links directly from SMART to the responsible reviewer.
The new dates for the conference will be announced by the organiser once confirmed.


Acadiant Featured in SEHTA Catalogue of Companies Offering Innovative COVID-19 Solutions for the NHS


South East Health Technologies Alliance (SEHTA) has chosen Acadiant Limited in the Digital Health Tech category among its MedTech SMEs Catalogue of Companies offering solutions for Covid-19 for the NHS.

SEHTA put a call out to its membership of 1,300 SMEs and wider database of 14,000 contacts for offers of help with the current crisis.

Acadiant is grateful to have been among the 100 offers selected with its secure telemedicine chat app, Maternity Direct, that connects a pregnant woman to an NHS midwife and stores their chat in the Trust’s electronic medical record.

SEHTA’s catalogue of the full list of offerings is available here.

Maternity Direct was developed with the midwives in Mid and South Essex NHS Foundation Trust.

For more information, please contact Maternity@acadiant.com

For more information about SEHTA, please contact info@sehta.co.uk


Press Releases Press Enquiries: press@acadiant.com
+44 20 3974 1159

New Maternity Direct App Launched to Support Women During Their Pregnancy


Basildon, Essex (8 August 2019) — A new app, Maternity Direct, will mean mums-to-be across Mid and South Essex will have greater peace of mind in between their scheduled midwife appointments.

Basildon Hospital has launched Maternity Direct, a free, secure, web-based app that connects mums-to-be with an NHS midwife. This is the first app to interactively connect registered NHS midwives with pregnant women for secure instant messaging chats.

The app was developed after the Trust found that women had many questions regarding their pregnancy between scheduled midwife appointments. Feedback from women found that searching online did not instill confidence, and some felt uncomfortable contacting their midwife or the maternity unit with non-urgent questions.

Set up for non-urgent enquiries, the app provides access to up-to-date, evidence-based information and advice. Mums-to-be who have registered with Basildon Hospital for their maternity care can access the chat function of the app, and a record of their chat will be available on the woman’s phone and stored in the Trust’s secure patient record.

The main aims of the app are to improve communication for women whilst reducing the number of unnecessary phone calls, hospital attendances, and GP appointments for non-urgent issues. Midwives can support more than one “chat message” at a time, compared with the time taken on standard telephone calls. A “midwife group chat” will also provide assurance and support.

An in-app appointment calendar offers reminders of upcoming maternity related hospital appointments to help reduce the number of missed appointments.

Clare Panniker, Chief Executive Officer at Mid and South Essex University Hospitals Group said:

“I’m very proud of the work the maternity team have done in creating the maternity direct app. To be able to chat online with a midwife and be guaranteed a response in a few hours for those issues that are not an emergency is so reassuring and will give peace of mind to women going through the normal but unexpected developments pregnancy brings. I’m confident that this app will soon be the first port of call for women all over Mid and South Essex.”

At present, the “chat” and “my appointments” functions of the app are only available to women who have referred their pregnancy to Basildon Hospital although anyone can access the app as a guest for health information. Basildon and Thurrock University Hospitals are part of the Mid and South Essex University Hospitals Group, and Maternity Direct will be introduced to the Southend and Mid Essex sites within the next year.

Karen Berry, Maternity Commissioner of the Acute Commissioning Team for Mid and South Essex, said: “The Maternity App has been tested by our maternity patient partners and will grow and develop, supporting the great work being undertaken in our local maternity community. The app will also offer women information about their choice of maternity services, along with accessibility to personalised care plans and will enhance the continuity of care throughout their pregnancy journey. The development of this app forms part of the BETTER BIRTHS initiative, the aim being to improve outcomes to our mothers and babies.”

Lesley Overy, Head of Midwifery, Nursing & Quality at Basildon and Thurrock University Hospitals said: “This app is a fantastic step forward to helping provide women with greater confidence during their pregnancy. With up-to-date information and a midwife to hand, women can access non-urgent support and advice when they need it. The need to organise non-urgent appointments may also be reduced, saving women time whilst protecting our appointments for those women who require closer monitoring.”

The Trust partnered with software developer Acadiant Limited to create Maternity Direct.

Jackie Kestenbaum, Director of Acadiant Limited, said: “With Maternity Direct, pregnant women will now be able to get the answers they need easily, from a reliable, trustworthy source in the manner they are most comfortable using—on their smartphones. Maternity Direct is a wonderful software solution using telemedicine to enhance a woman’s pregnancy journey while better scaling Trust resources. It has been a delight to partner with Mid and South Essex University Hospitals Group on this important innovation.”

To view the app please go to https://maternitydirect.btuh.nhs.uk/


Notes to Editor:

Issued by Basildon and Thurrock University Hospitals NHS Foundation Trust Communications Office.
For media enquiries; additional quotes, photos and to arrange interviews contact:
Melloney Pritchard, Senior Communications Officer
Tel: 01268 524900 ext. 2994
Email: melloney.pritchard@btuh.nhs.uk
Website: http://www.basildonandthurrock.nhs.uk/
Acadiant enquiries: press@acadiant.com
Website: https://www.acadiant.com/

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About Us

Acadiant are passionate about improving the healthcare landscape through software-enabled solutions.

We analyse the operational and regulatory challenges healthcare providers face, and build secure, compliant, easy-to-use solutions to address them.

We believe that software at work should be as compelling, intuitive, and scalable as search engines and social media. We have a relentless focus on the user and the user experience. We design solutions that are intuitive — requiring little or no training — and minimise the cognitive burden on doctors, nurses, researchers, administrators, and patients.

What makes Acadiant different

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Our experience. Our background in international financial services means we understand enterprise-scale challenges, as well as the importance of security, accountability, and compliance in highly regulated environments.

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Our platform. Acadiant’s innovative platform is built on the same principles and scalability as social media.

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Any device. Acadiant software runs on any device and operating system, and conforms to your hospital’s environment.

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Audit trail. All our software solutions generate a full, immutable audit trail and are FHIR (HL7) compliant.

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Simplified sign-on. Doctors, nurses, and administrators don’t need additional passwords or logins to use Acadiant solutions. We use your Active Directory, single sign-on, and role-based access control to recognise your authorised users.

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Interoperability. Our solutions can integrate and interoperate with systems you already have in place, including electronic patient records and hospital appointment systems.

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Deployment options. Acadiant solutions can be deployed in the cloud or on premise, and can be delivered through containers if requested.

Management team

Acadiant co-founder Bill Chute created the Acadiant platform and is responsible for technology strategy and product development.

He spent many years as chief information officer and chief technology officer at major international financial institutions, overseeing business development, transformation, and corporate governance.

Bill Chute

Bill Chute

Co-founder and Director

Jackie Kestenbaum

Jackie Kestenbaum

Co-founder and Director

Acadiant co-founder Jackie Kestenbaum is responsible for business strategy, sales and marketing.

She is an entrepreneur who has spent much of her career running communications teams for major international financial firms. She set up her own consultancy before co-founding Acadiant.

Jackie holds a doctorate in Architectural History from Columbia University.

Contact us to discuss your needs: info@acadiant.com

Sustained advances in computing and the democratisation of information are driving choice and control throughout our daily lives, giving us heightened expectations around digital services.

NHS Long Term Plan, January 2019

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