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Happy Birthday Maternity Direct! Innovative Telemedicine App Turns 2
Maternity Direct, the innovative telemedicine app connecting pregnant women with NHS midwives for a secure text chat which is then stored in the hospital’s electronic medical records, celebrated its second birthday in August 2021.
In the two years since its launch, Maternity Direct has enabled 11,000 women at Mid and South Essex NHS Foundation Trust to conduct more than 28,000 secure one-to-one chats with NHS midwives and provided almost 20,000 guests access to relevant news and guidance on its midwife-curated Health Information newsfeed.
In addition to text chats, all Maternity Direct’s features are designed to help women and midwives communicate effectively to contribute to healthy pregnancy. These include a Midwife Group Chat for complex cases and handover, an interactive Personal Care Plan for women to plan their pregnancy journeys with midwives’ input, and a Data Analytics Dashboard to help midwives and supervisors spot trends and better allocate resources.
Moreover, during the pandemic, the COVID-19 Triage Form was used nearly 6,000 times to help women and midwives quickly assess whether a woman should attend her antenatal appointment.
For midwives, Maternity Direct helps organise and scale precious staff resources, with a dedicated team focused on handling the chats. Maternity Direct was recently awarded “Highly Commended” for Workforce Innovation in the HSJ Partnership Awards 2021.
Maternity Direct: A Midwife in Your Pocket wins "Highly Commended" Workforce Innovation Award at HSJ Partnership Awards 2021
Acadiant Limited and Mid and South Essex NHS Foundation Trust are delighted to announce that Maternity Direct has been Highly Commended for Workforce Innovation at this year’s HSJ Partnership Awards, recognising their hard work and dedication to healthcare in what has been an unprecedented last 15 months.
Following a comprehensive judging process, Acadiant and Mid and South Essex NHS Foundation Trust were handed the prestigious accolade ahead of a highly competitive shortlist.
Held on Tuesday 29th June 2021, the long-awaited evening was the first in-person event for a few lucky attendees from both the NHS and private sector as well as figures from non-clinical backgrounds. The HSJ Partnership Awards took place at the Evolution London where the evening celebrated the very best achievements and innovations in the healthcare sector today across a total of 17 categories.
The Maternity Direct telehealth initiative, first of its kind in the UK, connects a pregnant woman with an NHS midwife for a secure text chat on non-urgent queries, and then stores their chat in the hospital’s electronic patient record. Maternity Direct has been running since well before the pandemic, however, during COVID-19, it proved an extremely valuable dedicated channel for women’s health. With many women and midwives in lockdown or shielding, a dedicated rota of midwives cover the chat sessions, helping scale NHS resources by differentiating between non-urgent queries and essential antenatal appointments. Women’s satisfaction with Maternity Direct is high, with a qualitative survey indicating that thanks to Maternity Direct 80% of users did not have to access another NHS service.
HSJ editor Alastair McLellan, who hosted the Awards ceremony, comments, “Congratulations to Acadiant and Mid and South Essex NHS Foundation Trust on Maternity Direct’s being recognised for Workforce Innovation at this year’s HSJ Partnership Awards. Following on from what has been an undoubtedly challenging time for the healthcare industry, it was incredible to be involved in celebrating projects of such high calibre.
“This year’s entrants were of such an impressive standard, posing a very difficult challenge to our experienced judging panel, who were not only impressed by the wide range of applicants who demonstrated real evidence of innovation and collaboration, but also great improvements to patient care.
Acadiant featured in UK’s Digital Health "First 100" Playbook
Acadiant are delighted to announce that they been selected as one of the Department for International Trade’s Digital Health "First 100" Playbook, which aims to provide a well-researched, credible list of digital health innovators for international healthcare organisations and governments to call upon to support their needs.
Hassan Chaudhury, Digital Health Specialist, Healthcare UK (Department for International Trade), who is leading the campaign, said:
"The UK is at the forefront of transforming healthcare services by using digital solutions to prevent, diagnose, manage, and treat illnesses more effectively, as well as putting solutions in the hands of patients.
"The First 100 articulates the exportable strengths that the UK has in health tech and showcases those that stand out for being tried and tested and most importantly, making a difference across one of the most complex health systems in the world, during its most challenging time."
The chosen companies went through a rigorous vetting process, which assessed the global uniqueness of their innovation, responsiveness, track record of collaboration, successes within the NHS, and their ability and commitment to export and actively seeking international expansion.
"This is excellent timing for this important opportunity," said Jackie Kestenbaum, PhD, Director at Acadiant Limited.
"This campaign can help bring the technologies and products we built and burnished during the COVID-19 pandemic to help enable equitable access to high quality care around the globe," she said.
The campaign is backed by Healthcare UK, European Connected Health Alliance (ECHAlliance), Association of British HealthTech Industries (ABHI), Scottish Development International, Innovate UK, and HIMSS.
To access the First 100 UK Digital Health Companies, visit: https://eu.eventscloud.com/file_uploads/9f70074c7335664b8931a16468b017d3_TheUKsDigitalHealthPlaybook-TheFirst100.pdf
Acadiant Limited in the UK’s Digital Health "First 100" Playbook
Maternity Direct shortlisted as a finalist in the HSJ Partnership Awards 2021
Acadiant and Mid and South Essex NHS Foundation Trust are delighted to announce that Maternity Direct: A Midwife in Your Pocket has been shortlisted for the Workforce Innovation Award at the HSJ Partnership Awards 2021, recognising outstanding dedication to improving healthcare and effective collaboration with the NHS.
The judging panel comprised a diverse range of highly regarded figures across the NHS and wider healthcare sector. To be shortlisted as a finalist for these awards, despite tough competition from a pool of brilliant applications, is a mark of real achievement for Acadiant and Mid and South Essex NHS Foundation Trust.
Maternity Direct is the first secure telemedicine chat app in the UK that connects a pregnant woman with a registered NHS midwife for non-urgent queries and stores their text chat in the Trust’s medical record system.
To address urgent needs during the pandemic, Acadiant developed COVID-19 Triage forms with real-time dashboards for Midwives to screen women before antenatal appointments. In addition, Maternity Direct provides a Midwife Group chat for complex cases and handover, a Midwife-curated Health Information feed for registered users and guests, a real-time Data Analytics Dashboard, and an interactive, digitised Personal Care Plan. To date, Maternity Direct has 7,000 registered women and 13,000 guests with nearly 80% of survey respondents saying it saved them using another NHS service.
Dr Celia Skinner, Medical Advisor to Acadiant, and former Chief Medical Officer at Mid and South Essex NHS Foundation Trust said: “We are delighted to have been shortlisted for the Workforce Innovation Award, recognising the collaborative efforts and dedication of our teams to successfully implement Maternity Direct. Maternity Direct is an important innovation in secure, remote care and surveillance, to provide reassurance to both the women and clinicians. This nomination has been a tremendous boost to both Acadiant and Mid and South Essex NHS Foundation Trust, and I am sure it will bolster our continued efforts to improve.”
HSJ editor Alastair McLellan added: “We would like to congratulate Acadiant and Mid and South Essex on being nominated in the category of Workforce Innovation for the HSJ Partnership Awards 2021. We are looking forward to welcoming them to the ceremony in June, to join us in recognising the very best collaborations and innovations in the healthcare sector. This year’s finalists are of an outstanding calibre and all of them are exceptionally dedicated to enhancing healthcare across the UK.”
Winners are set to be announced at the awards ceremony in June.
Acadiant Expands Maternity Direct Throughout Mid and South Essex NHS Foundation Trust—Coverage in the Essex Echo
Maternity Direct App to be Rolled out to Women due to Give Birth in Southend and Basildon
By Poppie Webster, Reporter
A groundbreaking maternity app which allows pregnant woman to instantly message and get advice from midwives, is being rolled out at Southend Hospital.
The app, called Maternity Direct, will provide mums-to-be who are booked to give birth at Basildon, Southend and Mid Essex hospitals with seven-day-a-week access to registered midwifery staff, who they can chat with and receive up-to-date information in the very comfort of their homes.
With the app, those expecting will have access to such vital help even through the Covid-19 pandemic, without the need of an appointment or a telephone call.
This useful tool was launched to help reduce the number of non-urgent appointments, saving women time while protecting appointments for those women who require closer monitoring.
Teams from Basildon Hospital partnered with software developer Acadiant Limited to create the app, which is now being rolled out at Southend and Mid Essex hospitals this week.
Chief nursing officer Diane Sarkar said: "This truly is a fantastic innovation which supports women throughout their pregnancy, not only providing a more streamlined service to them but also improving the delivery of care by staff."
"Hospital and Acadiant staff have worked so hard developing this app, so it is fantastic to see such positive feedback."
Since August more than 5,000 women have used Maternity Direct to ask questions or seek reassurance from midwives at Basildon Hospital, with nearly 80 per cent of women chatting saying they would have used another NHS service if the app wasn’t available.
One mum, who used the app during her pregnancy. said: "I was approached to test the app at an antenatal clinic. I always used Facebook for non-urgent queries and, as midwives are very busy, I didn’t always get an instant reply. This app is much better, really easy to access and the chat feature is a great way to connect quickly with my midwife. I recommend this app to all mums-to-be."
SMART Mortality Analysis Software Awarded Poster Display at the International Forum on Quality & Safety in Healthcare
SMART, Acadiant’s comprehensive mortality analysis software, developed with Mid and South Essex NHS Foundation Trust, has been awarded a poster display at the prestigious International Forum on Quality and Safety in Healthcare which had been scheduled to take place in Copenhagen on 28-30 April 2020.
SMART—Structured Mortality Analysis & Review Tool, was designed by Acadiant in partnership with Mid and South Essex NHS Foundation Trust to help hospitals meet requirements for Learning from Deaths and drive quality improvement in patient care.
SMART streamlines and improves the mortality review process, interoperates with the electronic patient record system, and minimises the cognitive burden on doctors, nurses and administrators.
This international recognition comes at a time when even more features and enhancements have been deployed onto SMART, including:
- Instantly generating board quality reports with NHS SHMI (Summary Hospital-level Mortality Indicator) data and crude mortality statistics;
- Real-time "Key Learnings" dashboards for use in hospital-wide and directorate mortality meetings;
- Email functionality for mortality leads and administrators to securely email links directly from SMART to the responsible reviewer.